Thousands of over stimulating ads clamor for your attention when visiting popular websites. These windows are not limited to pop-ups and side panels, but in recent years have included talking Emoticions and interactive 'games'.
(You have GOT to be kidding me!)
The vast majority of these "free sites" require advertisements to bring a steady income. Ads can be tailored to your age demographic, interests, and hobbies every time you log in.
(Bandwagon approach. When has Marjory steered me wrong?)
(This ad was right on the money, no pun intended. I would love to try this product.)
Yet somehow "miracle" pills, supplements, and new workouts always reign supreme in my right panel.
(Personally, I would miss my chest.)
(I'm not a doctor, nor do I play one on TV, but that doesn't sound physiologically possible.)
(Realistic American body type, recognizable room for healthy improvements, UNREALISTIC time table.)
Weight loss products keep the industry, as well as our economy, a float. Without weight or body image problems, America would have no NEED to buy these products. Therefore, one should not expect help from the very companies that rely on obesity. "Weight Watchers", for instance, can teach you the importance of portion control. However, it is dependent on repeat customers- and savy advertising. They market they're own food products at 5 "points" or less to ensure their members will buy them.
Standards of beauty change with the time and culture. Fifty years ago, this sort of ad may have graced our Facebook/Myspace panels.
(Supplied by The-F-Word at: http://the-f-word.org/blog/index.php/2009/04/22/vintage-weight-gain-advertisements/)
3 comments:
It's incredibly noticeable now adays. I just watched an episode of PBS's frontline that was put out in early 2001. It was all about marketing. Apparently teens are always easy markets as they supposedly have disposable income through their parents.
I think this certainly pinpoints what that program was trying to get at. The marketing industry gives you want you want to see but they are never being completely honest.
The last few adverts are quite a comparison and I think it shows the up and downs in this country and that there certainly cannot be one particular normal body because someone always has the wrong body (which I guess can veer away from the point of advertisements but it interesting none the less).
i don't think that the ideal has changed, just the normal weight for an american. the picture in the old advertisement showed a women with a slender body that most women would love to have. i don't think that many women wish to have a body like lindsay lohan at her lowest (although i would). the model in the old advertisement is slender by most people's standards (although many actresses are thinner).
it is annoying, having little internet spies collecting information on you and placing ads accordingly all around the sites you visit. (i always get the weight loss sites too, unfortunatly for them i don't buy weight loss products...). i hate it, but you have to be careful about what you post over the internet. its always been like that; they used to just put candy out at a child's eye level - now they put racy magazines out where little boys have to see them in the checkout.
Very interesting! I never thought of the way that Facebook uses Bandwagon approach.
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